Even in today’s slow economy, Hispanic purchasing power continues to expand. It is already grown to almost $700 billion and is expected to reach $1 trillion in less than five years. Hispanic buying power is growing at triple the rate of inflation. There are 24 metropolitan areas registering at least $5 billion in Hispanic consumer spending. The Hispanic market is the fastest growing segment of many industries and everybody is taking notice. Corporate America is spending more than $3 billion a year on advertising in an attempt to reach this market. Latino entrepreneurs have started more than two million businesses during the past few decades, in part to respond to the ever-growing needs of this market. In this presentation, you’ll become more familiar with the market by learning about the people behind the statistics. What are their dreams, needs and ambitions? You’ll learn what Latino customers are looking for; what successful companies are doing to gain a greater share of this market, and what challenges and mistakes companies are making in trying to get their message across. Dr. Cruz will share multiple strategies to leverage the competitive advantage that having a diverse team brings to your organization. Get specific ideas that allow you to make better decisions in terms of marketing, advertising, sales and customer service, so you can reach the heart of the community and create loyal customers.

Skills imparted include:

• Are your ready for the Hispanic market?

• Adopting a “service attitude” in your organization

• Build a winning multicultural team

• Leveraging diversity for competitive advantage.

• How to become unforgettable to your Latino customers

• Create loyalty in your clients from day one

• Understand and be sensitive to your clients’ needs

Here is just a sample of some of Dr. Cruz’s inspiring and action-packed presentations, any of which can be customized to meet the specific need of your audience:

Sales and Customer Service

Outselling and Outservicing your Competition

Serving Today's Fast Growing Latino

Market Organizational Change

Once Upon a Cow

Actioneering: From Good Intentions to Action

The Architecture of Success

Teamwork and Leadership

Teamwork! Leadership!

A Trade for the Future Becoming a Great Communicator

From Cultural Diversity to Building High Performance Multicultural Teams

If you’d like to find out more information about booking Dr. Cruz for your next event, click here. To better appreciate how Dr. Cruz’s focused and fine-tuned presentations will meet the specific needs of your audience, Please select from the following, the category that best represents your interest: