Dr. Cruz is an educator at heart. The oldest son of schoolteachers from a modest home in Latin America, he came to the U.S. in search of his American Dream made it come true and now motivates others to follow their dreams. Enrolling in college even though he did not yet speak English, he became a scientist earning a B.S. in Chemistry, a master in Science and his Ph.D. in Analytical Chemistry from Seton Hall University, and then followed in his parents’ footsteps by becoming a teacher. He spent almost a decade as a university professor and he is now fully dedicated to teaching others to transform their dreams into reality.

He has been a professor of thermodynamics, quantum physics, chemistry and mathematics at several colleges and universities in the U.S., where he has always represented the interests of Latino students and faculty alike. His experience as a professor and counselor led him to understand that a major factor in desertion rates is a lack of a clear strategic plan that will allow students to create and maintain a high level of motivation and a clear vision of their short and long-term goals.

Dr. Cruz challenges students to accept 100% of the responsibility for their success. His message is loud and clear: We are the architects of our own destiny. The power and enthusiasm of Dr. Cruz’ presentations are simply a reflection of his own success story. As he writes in his book, In Search of the American Dream, he arrived in the United States in 1980, with no knowledge of the language, and with no more credentials than a high school diploma, a few hundred dollars and a bag full of dreams.

He understands the needs and challenges of today’s students as he put himself through college, learning a new language and juggling school and work. He has gone on to build several successful businesses and continue teaching through his more than twenty books and the numerous seminars he offers each year.

If you’d like to find out more information about booking Dr. Cruz for your next event, click here and let us know how we can best serve your needs.

Here is just a sample of some of Dr. Cruz’s inspiring and action-packed presentations, any of which can be customized to meet the specific need of your audience:

Sales and Customer Service

Outselling and Outservicing your Competition

Serving Today's Fast Growing Latino

Market Organizational Change

Once Upon a Cow

Actioneering: From Good Intentions to Action

The Architecture of Success

Teamwork and Leadership

Teamwork! Leadership!

A Trade for the Future Becoming a Great Communicator

From Cultural Diversity to Building High Performance Multicultural Teams

If you’d like to find out more information about booking Dr. Cruz for your next event, click here. To better appreciate how Dr. Cruz’s focused and fine-tuned presentations will meet the specific needs of your audience, Please select from the following, the category that best represents your interest: